Hi, I'm Raluca!
Hi, I'm Raluca!
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Content Strategist & Creative Planner
Content Strategist & Creative Planner
I'm a seasoned Creative Planner boasting a decade of diverse experience, including stewarding renowned brands like Procter & Gamble at Leo Burnett, and collaborating with sectors spanning banking, CSR, and not-for-profits.
I thrive in sculpting captivating case studies, earning laurels from prestigious awards such as Effie and ReBrand.
I am passionate about unearthing the pivotal facets of intricate challenges and moulding data into strategic revelations.
12 Years of
12 Years of
Experience
Experience
with brands across all verticals, from enterprise-level to SMEs
100+ Campaigns
100+ Campaigns
Digital, traditional or 360, I have helped my clients be seen by the right audience at the right moment.
8 Awards
8 Awards
Efficiency in communications, rebranding, creative or digital, brands' expertise needs to be rewarded accordingly.
100000000 Photos
100000000 Photos
Photography has been my passion since teenage times and I offer it pro bono to some of my clients.
"The best ideas do not emerge within disciplines, they emerge at the intersections between them."
"The best ideas do not emerge within disciplines, they emerge at the intersections between them."
— Rory Sutherland, Vice Chairman Ogilvy & Mather Group, Author of "Alchemy: The Power of Ideas That Don't Make Sense"
One Stop Shop
From briefing to online and on-air I can deliver your campaign: creative concept + communication plan + asset creation + web & graphic design + video + performance & SEO. A network of experts of diverse specialisms help bring to life more complex campaigns.
Juggling with Hats
Today's rapid needs require high adaptability. My background with diverse organisations and stakeholders ensures I can both strategise and plan as well as write, implement, create graphic assets, design and send a newsletter, analyse performance or deliver defect-free digital experiences.
Never Stop, Never Settle
Curiosity is my main driver. That is what led me to make waves through my texts and lateral moves in my career, from client servicing for FMCG to writing about art or facilitating workshops for teenagers, working for an Adtech multinational and finding my way in content strategy.
I am soft but persistent. I advocate for healthy collaborative practices because I strongly believe only together we can make a difference.
My Gallup - Clifton Strengths are:
1. Strategic: Faced with any given scenario, I can quickly spot relevant patterns and issues & then reconfigure factual information in ways that reveal trends, raise issues, identify opportunities, or offer solutions.
2. Input: I have a craving to always know more, to perfect my well-rounded view on the world.
3. Ideation: Imagining new paths, new solutions, novel campaigns or business possibilities thrills me. I enjoy finding connections between seemingly disparate phenomena.
4. Futuristic: I am inspired by future potentialities and I can energize others with my visions of the future. I envision points that need perfecting, upgrading or enhancing.
5. Learner: Different processes of learning excite me and I have extra energy to work hard to broaden my knowledge base.
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